My Role

3D Designer, Animator, Sound

Modelling » Textures » Environment » Animation » Edit & Composite » Sound
Year

2024

Type

Branding / Event Promotion

Billionaire Boys Club & ICECREAM were founded by Pharrell Williams in 2003, yet are still embedded in the culture 20 years later. To celebrate, the brand participated at Complexcon 2024 with a pop-up heavily themed around the concept of an ice cream parlor.

Sneakers and products were displayed behind glass counters above a checkered floor – the only imagery missing from the live event was the iconic BBC astronaut himself.

To ignite a bit of mysticism and anticipation, I was invited on board to bring to life a quick spot that saw the arrival of the brand in Las Vegas, a teaser that was truly out of this world and miles above other participating brands.

The 3D environment mirrored the pop-up retail space, complete with an ice cream sandwich bench, rocket logo medallion, chrome finishes, and cold but clean lighting.

ENVIRONMENT WORK IN PROGRESS

about

Alexander Bosserman is a multidisciplinary artist whose work ecompasses many techniques and styles. After studying advertising, communications, and philosophy in Los Angeles, Alex now lives in Seoul as a freelance artist.

Presenting a cinematic style with extra attention to sound design, client’s stories and identities are shown at their best, uniquity exemplified. With works spanning from music videos to product advertisements, regardless of subject, the goal is the same; to pique your interest before the modern attention span whisks you away. In animation, time accelerates in hyper-real motion, in design, elements rest in harmony, and in video, the story fashions itself in destined arrangement. 

Those interested in pushing the limits of their brand will find strategy, unique ideas, and beautiful execution at the foundation of their success with Alex.

alexbosserman1.0@gmail.com

© 2024 Alexander Bosserman All Rights Reserved