PIEINTHESHOP is a multi-experience cafe in the hip neighborhood of Hongdae, Seoul. Combining food, drink, design, and music, PIEINTHESHOP quickly became a hotspot for cafe hopping and instagramming.

Across our campaign together, I created visual assets that aligned with their values and kept things simple – delicious pie and intriguing visuals. Themes lined up with seasonal pies and events to boost foot traffic during important events.

Work is primarily scanned 3D assets with physics systems, motion, graphic, and sound designs.